This November Channel 4 is hosting a week-long celebration of 3D technology and we're looking for advertisers to take advantage of this unique opportunity.
We've got an eye-popping schedule lined-up for you including the spooky new feature from maestro of mind control Derren Brown.
Plus we've got two magnificent 3D documentaries from the Queen's Coronation and some fab retro films you won't want to miss.
You'll even get the chance to bop along in your crazy specs to Hannah Montana in concert.
An exciting collaboration with Sainsbury's has enabled the distribution of 10 million pairs of glasses to viewers across the country, providing huge scale to this engaging venture.
So if you want to get your brand talked about, and get your 3D message in our themed break, contact
for more information.
What does this all mean?
We have a 3D ad for product X, how do I know if I can run it on C4 in your 3D week?
If you have already produced a stereoscopic (separate left and right eye) 3D commercial then we can encode it using ColorCode3D for viewing on C4. C4 is using ColorCode3D
) as it provides the best 3D experience on existing TV’s and computers. It is a little like saying we shot our commercial on film but want a version for TV, there is a post process that deals with it and is familiar. Once a 3D commercial has been shot its different uses are a post process.
Can you convert a standard ad into 3D by any other method than shooting/reshooting with a 3D camera?
In theory you can convert 2D to 3D but the way you shoot 2D is very different to 3D. 3D uses longer dwell time in each shot to allow the eye and brain to understand and recognise the 3D information. Ads converted from 2D to 3D will be less impactful than those captured in 3D and it also depends on how fast cut the spot is as to how well the conversion will work. It is worth noting that 3D increases visual perception by up to 400% over 2D when shot correctly.
In what format do you need a 3D ad for use in C4’s 3D week?
We are using the ColorCode3D system which is superior to Anaglyph (red & green lens). Typically we produce an ad in HD and produce 2 synced timelines, one for the right eye and one for the left. This is corrected and graded before being encoded.
How easy is it to shoot a 3D ad? Is it expensive compared to standard ad production?
Producing a 3D ad will be more expensive than the 2D as you have to factor in additional camera equipment, 3D specialists and 3D post production. C4 is working with Can Communicate, one of Europe’s leading 3D production companies and typically they work on an 20% - 40% uplift for 3D production over 2D but as with many productions there are economies of scale that will come into play.
I hear there are different types of 3D, which are you using for 3D week?
Early 3D films were viewed using Anaglyph glasses (red/green lens) and 3D Cinema uses polarised glasses. 3D ready Polarised TV’s and computer screens will become available in the coming years but ‘right here – right now’ ColorCode3D presents the best solution. However if the ad is shot in 3D the spot can be converted to any form of 3D viewing and is not restricted to just ColorCode. This means the spot can be used in cinemas, on the new 3D screens and just about any other 3D format that becomes available.