Channel 4 New Media manages all commercial opportunities on our online offerings from formats on channel4.comand e4.comto interactive pre rolls and mid-rolls on 4oD (PC)to pioneering ad funded programmes.

We work closely with editorial to make the most of Channel 4 talent. Our vision combined with our production expertise enables us to create ad-funded content that resonates with our users. From Jon Snow on interviewing his idol Nelson Mandela to promote the UIP release of Goodbye Bafana,to Kevin McCloud raising awareness of energy conservation with the Energy Saving Trust.

At Channel 4, we pride ourselves in delivering the most innovative and creative solutions to advertisers' briefs. That's why over 52% of the digital agency community agree that Channel 4 New Media always present intelligent and unique strategies (IPA: Digital Media Owners' Image Survey, Spring 2007).

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