Airtime is the commercial minutage between the programmes available to be bought for advertising messages. These tend to be 30 seconds long but this can be anything from 5 to 120 seconds. Channel 4’s audience profile has a wide appeal, and airtime can be bought regionally.

Aside from high awareness levels over short periods of time, or building awareness slowly, to specific audience or regional targeting and accountability, there's the simple fact of bringing your brand to life on a visually and aurally rich medium. Check out our Break Innovations to see how Channel 4 has recently pushed the boundaries.

With a lot of leeway. No two campaigns are the same and the first thing to do is talk to us. At Channel 4 we can offer regional flexibility and subsidies of up to 50% for new to TV advertisers. if you have any questions.

Since 1982 Channel 4 has been broadcasting so much quality programming we've got awards coming out of our ears. And it is this content that allows you to reach a spectrum of consumers. The possibility this presents over all 4 Channels can suit very modest budgets and it can deliver a very high return on investment.

We are happy to put our considerable knowledge and experience at the disposal of advertisers, their ad agencies, media consultants or any other specialists appointed by the advertiser. Our objective is to deliver the most effective advertising, and we are committed to maximum transparency in our trading approach to build strong and lasting partnerships based on mutual benefit.

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