With the recent rise in university fees, Channel 4, M4C, COI and Addiction Content worked together to create a 30-second TV spot to help communicate to the younger generation the benefits of going to university, and how it inevitably leads to a better future.
This is a delicate subject and needed to be communicated sensitively, so we thought the best way to do this would be to get it from the horse's mouth!
The advert ran for a month on Channel 4, E4, and 4Music and in a 'talking heads' style, featured the likes of ex-Hollyoaks star Stephen Uppal, and other recent graduates talking about the benefits of going to University.
Accompanying this was a fantastic integrated microsite that enabled users to arm themselves with the facts, plus users could enter a mentoring competition to win some top career advice from leading industry figures.
For any more information on this, please contact Danny Peace.
Related Pages
Barnardo's
Our latest special break launching Barnardo's new ad
Florence and The Machine
A really exciting partnership, and a fantastic album to boot
Ikea Clocks
A little reminder to our viewers of the association between Ikea and bedrooms
V Fest Live Ads
A fresh take on last minute awareness building
Learn how Cornetto Enigma and E4 teamed up on this fresh advertising campaign
Learn how Cornetto Enigma and E4 teamed up on this fresh advertising campaign
Tuborg brings its advertising awareness campaign to Channel 4 in a solus deal
Tuborg brings its advertising awareness campaign to Channel 4 in a solus deal
The Stella Artois Break Innovation on Film4
The Stella Artois Break Innovation on Film4
Direct Line Break Innovation
Have a read through the story-telling approach for this forward-thinking advertiser
Persil 30 minute wash
Using talent to create vignettes in the ad breaks
Comedy Break
Jimmy Carr hijacks the Comedy Gala ad break
Propeller
The quick way to get nationally representative data from an independently run panel
