Feeling more like content then an advert, the spot saw Rick launch a unique online competition giving fans the chance to showcase their own street, starting off with Rick’s special take on his ‘neighbourhood’.
Once online, entrants were able to create their own street party montage and have access to a selection of footage from the Adidas film to mix in. The final cuts were reviewed by Adidas and the winning entry had an Originals gig hosted in their neighbourhood.
The launch activity was supported by a T4 promotion over two weeks.
Channel 4 Strategic Sales Manager, Danny Peace said: “It was a pleasure working with Adidas, to ensure the launch of their new campaign was a success. We are always striving to create new and innovative opportunities for advertisers, and using Channel 4 talent to launch a campaign in a programme as perfect as Skins certainly fits the bill”.
The break was incredibly popular with our viewers. Break retention for the key 1634 men demographic was a superb 94% which compares to an average level of 81%.
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