Channel 4 Sales has lined-up another special break this November to launch hard-hitting new ad for Barnardo's.
The campaign launched simultaneously across Channel 4, E4, More4, Film4 and 4Music as well as on 4oD a day prior to any other activity.
Pre campaign teasers were scheduled a day before the main event.
This was part of a larger package that also involved email awareness builders and promotional activity on Twitter.
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