Doritos teamed up with Channel 4 in a promotion offering budding filmmakers the opportunity to create an advert for Doritos.
The winning entrants not only had the opportunity to see their creation aired on Channel 4 but also an incredible prize of up to £200,000 as well.
The promotion was hosted by T4's Miquita Oliver and the campaign ran over 4 months exclusively on C4 and 4 Music and featured three phases.
The initial call to entry phase involved Miquita encouraging as many people as possible to create and upload their videos to the Doritos site.
Phase 2 showcased the top entries as chosen by an expert judging panel. Solus 3 minute breaks provided viewers with a run down of the best videos and asked viewers to vote for their favourite with the final phase playing the winning advert on Channel 4.
The campaign was a huge success with over 2,000 video entries. The video shows the 3 minute shortlist piece that ran exclusively in T4.
For further information, please contact Danny.
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