This is a very exciting deal that we have done with Universal Music for the launch of the highly anticipated new Florence & The Machine album 'Ceremonials'.
Channel4 is the exclusive partner for the launch, and channel4.com and is the only place you can hear the album prior to its release on 31st October.
The new album will be promoted via on-air and online marketing trails that tie into editorial (a T4 interview) that we are also running. This will also be featured on the 4oD newsletter and on @C4insider twitter feed. 99% of albums are exclusively streamed via itunes so this is a real departure and a brave move by Universal.
Check out the site now: channel4.com/Florence
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