A simple, but clever idea.
Every night at 22:30 on Channel 4, Sunday-Thursday, a 10" live clock is shown wishing viewers 'Happy to Bed' as a constant reminder of both the brand and their association with bedrooms.
The clever bit is that we actually made 25 versions of the clock to cover every minute from 2220-2245.
We then schedule the correct copy to within the minute every night to make it appear like a live feed.
There's also a special version for the Saturday evening when the clocks go back in October.
For more information, contact Daren Benton.
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