The idea for the gardening break was inspired by new Channel 4 lifestyle programme, Landscape Man. The programme is presented by Matthew Wilson, a landscape expert who helps couples with their ambitious plans to design and create bold and beautiful gardens. The programme's content combined with its May transmission provided an excellent platform for a contextually themed ad break.
The idea was to create an exclusive and engaging commercial break relating to all things horticultural and outdoor which would encourage people to get into their gardens during the bank holiday weekend. We were happy to involve an excellent range of relevant commodities from lawn mowers to a hay fever remedies.
For more information, contact Danny.
Related Pages
Barnardo's
Our latest special break launching Barnardo's new ad
Florence and The Machine
A really exciting partnership, and a fantastic album to boot
Ikea Clocks
A little reminder to our viewers of the association between Ikea and bedrooms
V Fest Live Ads
A fresh take on last minute awareness building
Learn how Cornetto Enigma and E4 teamed up on this fresh advertising campaign
Learn how Cornetto Enigma and E4 teamed up on this fresh advertising campaign
Tuborg brings its advertising awareness campaign to Channel 4 in a solus deal
Tuborg brings its advertising awareness campaign to Channel 4 in a solus deal
The Stella Artois Break Innovation on Film4
The Stella Artois Break Innovation on Film4
COI Student Finance
A light-hearted and simple campaign using talent and teamwork
Direct Line Break Innovation
Have a read through the story-telling approach for this forward-thinking advertiser
Persil 30 minute wash
Using talent to create vignettes in the ad breaks
Propeller
The quick way to get nationally representative data from an independently run panel
