The Premiere Break
Channel 4 Sales has created an extra special offering for advertisers and viewers called 'The Premiere Break'.
The break allows advertisers the chance to showcase brand new creative in an appointment-to-view event on the Channel 4 Portfolio.
Leading up to the event, special promotional pieces created by 4Creative raised awareness in the preamble to the Channel 4 branded unveiling.
Supporting the on-air activity were homepage takeovers on channel4.com/4od and a large pre-roll package at the same time on the night of the on-air activity.
Have a look at the videos to see the most recent examples.
For more information, please contact David Amodio or Danny Peace.
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