I'm Active for.... E4! Electronic Arts wanted to generate awareness and drive sales of the new EA Sports Active fitness programme available for the Nintendo Wii.
An E4 branded competition proved the perfect fit as our viewers are image conscious and keen to try new things. E4's brand personality meant that we could position Sports Active as a fun and effective way to get fit for their target audience of women 16-34 as well as a programme that was friendly for all the family.
E4 branding across the spot meant that the Sports Active competition gained real cut through in the ad break. Driving viewers online allowed EA to have a deeper conversation with their target audience, making their communication work harder for them.
With a trip to Miami up for grabs, over 4,000 viewers were keen to enter proving that E4 viewers are active for a bikini body!
View Competition Microsite