The most anticipated game of the decade comes to Channel 4.

Activision wanted to ensure maximum cut-through for their latest game release "Call of Duty: Modern Warfare 2".

A Channel 4 branded competition played out in the network premiere of Live Free and Die Hard 4, military drama Generation Kill and a selection of other war films on Film 4.

Together these were the perfect environment for a hard-hitting action console game.

Viewers were invited to enter a competition to win their own military action weekend in Prague.

As the first Channel 4 branded competition to run outside of T4 airtime programming, the competition enabled Activision to amplify the launch campaign of this highly anticipated action game with a first of its kind competition.

The competition received nearly 7,000 entries which was an exceptional response to a short term competition.

The microsite received over 8,500 visitors who read about the game and entered the competition.

19% of competition entrants requested to hear more from Activision in the future, showing that Channel 4 branded competition provided Activision with a perfect opportunity to engage Channel 4 viewers.