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Booking Process Ads get broadcast when...
  • Payment terms and conditions have been agreed at least 2 working days before campaign start date
And it is important you are aware that
  • 15% agency commission is refunded to registered agencies but never to clients directly
  • Payment is always in advance of first spot unless a credit facility has been approved
  • Credit is normally only given to registered/credit listed agencies
If required Channel 4 is happy to recommend ad agencies


 
How To Get On Air Process
Number 1
Make a Commercial
Make a digi-beta in wide-screen format and get passed by Clearcast
Number 2
Request a Proposal
Target, length of ad, campaign dates, objectives?
(drip v burst, image v response)
Number 3
Place a Booking
By advance booking date and subject to C4 terms and conditions
Number 4
Receive your Schedule
The computer slots spots to your criteria in programmes efficient to your target audience
Number 5
Payment:
10 days prior the first broadcast spot or by pre-arranged credit
Number 6
Number 7
Analysis
Discuss campaign success plus coverage and frequency achieved
 




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