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Interactive Advertising (iAds) on TV and Mobile Welcome to Channel 4 Interactive Advertising. Here you can find out about application types,costs,case studiesand much more.

iAds allow advertisers to extend a 30' ad into minutes, bringing immediate engagement.

Viewers can respond to iAds via remote control in DSat homes or via a mobile text in Freeview homes.

By pressing red, viewers are actively choosing to interact with your brand, so reward them with compelling content and incentives.

As you'd expect the words "win" and "free" significantly increase response rates.

It is a fabulous arena for branding and entertainment purposes.

It is currently accessible to 8.8m Sky homes and 12.2m Freeview homes (as at 1st April 08).

Have a look at our Case Studiesto see a variety by sector.
Why go interactive
Warburtons
Guiness
Feature competitions, video content, distribute samples, brochures and DVDs, look up local cinemas or car dealers, preview the latest music tracks, demonstrate the latest computer game and that's just for starters...

Benefits of Interactivity
  • Potential to increase sales
  • Brand Talkability
  • Feature further information and benefits
  • Drive footfall in-store
  • Drive viewers to websites, showrooms and much more

Case Studies
Boots more »
Budweiser more »
Waitrose more »
Colgate more »






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