Television Iad Applications
Interactivity is available across Satellite (DSat) and Freeview (DTT).

Interactive Competitions
The red button can be used as an instant competition entry point.
  • Digital competitions are increasingly popular
  • Entry via remote control or mobile on DSat and mobile on Freeview
  • Detailed info and T&Cs
  • Facilitate video and audio downloads via MMS
  • Extend linear ad - turn 30' into minutes
  • Application can be added to regular airtime
St Trinians DSat St Trinians freeview Please contact the team for packages and prices.
St Trinians DSat St Trinians Freeview  

Impulse Response
The simplest application type available. When the viewer presses red, the broadcast stream remains full screen. In DSat homes an overlay appears for the viewer to enter their details to request information. In DTT homes 3 graphic screens overlay the bottom third of broadcast video.

Impulse Response remains a very effective route for distributing samples, brochures, DVDs and organising test-drives.
  • You may ask up to 9 research questions
  • Designed and built in-house
De Montford University Sandals Beach Resorts Disney
De Montford University Sandals Beach Resorts Disney

DSat Enhanced Microsite - C4 Solus Application
The Broadcast stream remains 1/4 screen, giving a 3/4 screen graphically rich interactive application, with 4 menu options and up to 9 different content pages.
  • You may ask up to 9 research questions
  • Designed and built in-house
Bathstore A Place in the Sun Colgate Oral Health Month
Bathstore A Place in the Sun Colgate Oral Health Month

DTT Microsite
3 static screens, broadcast audio remains, fast load times. Viewer responds using their mobile phone. Perfect for branding, additional product information, competitions, distributing samples, brochures etc;
COI Tobacco Bathstore Budweiser
COI Tobacco Bathstore Budweiser

DSat VAL (Video Advertiser Location)
Viewers are taken out of the broadcast stream to enjoy 3/4 screen video, with optional information scene. VALs are an ideal solution for video rich advertisers extending their 30' TV commercial up to 12 mins. Faster load times and shorter lead times make this a perfect medium for movie and game trailers, record company promotions and EPK's.
Fox Family Guy    
Fox Family Guy    

DSat DAL (Dedicated Advertiser Location) and Mini DAL
Viewers are taken out of the broadcast stream to full screen graphics and video, with navigation screen options. DALs and Mini DALs offer greater flexibility for brand building, communicating product information, as well as the ability to showcase film trailers, unseen footage, music clips and game previews.
Orange Army Nintendo
Orange Army Nintendo

Interactive Sponsorship
The red button can also be added to sponsorship banners using an existing iad application or as a stand alone creative. An excellent way to compliment and reinforce programme content / show unseen footage.
Roc Roc Channel 4
RoC Mini-DAL -
Interactive Sponsorship
RoC - Winner of the 2006 IMA interactive sponsorship award on 10 Years Younger. Judges praised the campaign for "Its attractive execution and the good synergy between the interactive content and the programme".



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