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Due to technology advancing and a change in people's media consumption Channel 4 is publishing its content on new emerging platforms in order to ensure people can continue to consume and enjoy Channel 4 for years to come.
Channel 4's revenues are solely generated through advertising and this model will be replicated on these new platforms: Online, Video On Demand (VOD) and mobile. Subsequently there are a number of exciting advertising opportunities that are available to Advertising Agencies and Clients alike.
This monthly newsletter highlights some of the latest opportunities and details information on uptake and usage of these new services.
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