What are the Digital Opportunities at Channel 4?Our award-winning digital sales team offer interactive and standard pre-roll video, display and branded takeover opporunities accross the entire Channel4.com website, including all channel websites and catch up service 4oD. The team also offer opportunities across our partner channel websites from UKTV and catch up service UKTV Play.
How do digital sales work at a traditional TV broadcaster such as Channel 4?
Digital at Channel 4 can be used in large variety number of ways. For example, your campaign could be as part of a solus digital-only campaign, in support of a TV campaign or in support of an on-air competition.
We work closely with editorial to ensure advertisers can make the most of Channel 4's wealth of content. Our vision and production expertise means we can create campaigns that resonate strongly with our users.
What is All4?
Launching in 2015, All 4 will be a brand new online destination presenting all of Channel 4’s linear channels, digital content and services in one place, for the first time.
All 4 builds on a heritage of pioneering digital innovation which saw Channel 4 launch the first ever TV catch up service in the world. The new All 4 brand will replace the 4oD brand on all platforms from the end of Q1 2015. A new, engaging and intuitive user interface will guide viewers through a digital experience structured around three temporal states – On Demand (past), Now (present) andOn Soon (future).
The platform will launch initially on PC and iOS devices and will be extended to other digital platforms across 2015.
What opportunities does 4oD present?
4oD, Channel 4's current on demand service, is the top commercial VOD platform for young audiences, and reaches over a third of 16-34 year olds every month. And we're still growing - adding over thousands of new website registrations daily to our current total of over 11 million.
As well as standard display and pre-roll advertising solutions, we're developing fast, innovative new ways of connecting advertisers' messaging to our viewers. Our current suite of interactive pre-roll formats is covered in the video above and outlined below.
Ad Bloom: Provides microsite functionality, including data capture, within the 4oD content frame
Adapt: Utilises the extensive Channel 4 database to demographically target pre-roll messages to logged-in users, utilising details like age, gender and location
Ad Weather: This will offer the ability to dynamically insert overlays into the pre-roll which relates to the weather in the area from which the user is viewing
Ad Elect: Asks the user to choose which ad format they wish to watch, thereby engaging them in the advertiser content
Ad Extend: Gives the viewer a chance to watch an extended version of the advert
Ad Pause: Presents a short animated ad whenever the main content is paused
Ad Link: Places a range of social media and bespoke clickable links directly onto the pre-roll
What standard display opportunities are available?
We offer a range of standard online display advertising formats across our digital estate including MPUs, leaderboards and skyscrapers, plus higher impact formats such as double MPUs and homepage takeovers. These formats can also be utilised with expandable or interactive creatives to encourage user engagement.
For Traffic related enquiries please email us here.
All the technical information and contacts you need to create and deliver digital campaigns for Channel 4