Who we are:
- Launched in 1982 as a commercially funded public service broadcaster for audiences not served by the BBC or ITV, Channel 4
is and always has been different. It takes creative risks that others avoid. It offers fresh perspectives for a diverse society.
And it does it on a big enough scale to make a difference, not just to British media, but to Britain itself
What we are for:
- To nurture new talent and original ideas
- To champion alternative voices and fresh perspectives
- To challenge people to see the world differently
- To inspire change in people's lives
Why advertise on Channel 4:
- Viewers turn to Channel 4 both to be entertained and to learn something. Advertisers can reach this inquisitive and ample audience
at less cost and align their brands with our award-winning content
- Due to our challenging and alternative programming, Channel 4 resonates particularly strongly with young (43% 16-34 profile v 31%
for UK Adults) and upmarket (54% v 55% for UK Adults) viewers
- Reaching 22.3 million ABC1s and 12.6 million 16-34s a month, Channel4 can help create a conversation with our audience. For more
information, contact us
- With around 8 million unique users a month, channel4.comhas
a wealth of engaging content plus the latest advertising technology to engage your audience and meet your marketing objectives.
For queries on advertising with channel4.com,
- Check what's on
Research sources: ComScore, BARB, TGI, Channel 4 Research
