Who we are:
- Born in 2001, E4 is the entertainment destination with a cutting edge young audience in mind
- The eccentric and witty personality combined with an iconic presenter and strong purple branding meant
that E4 soon became a massive talking point
- In May 2005, E4 moved onto the Freeview platform increasing its potential audience whilst adding new
sections such as Second Chance Sunday and First Look
- In 2007/8, E4 premiered specially commissioned pieces such as Skins and The Inbetweeners showing-off
the channel's capacity to successfully launch big hits
What we are for:
- Channel 4's sister channel E4 is more than "just a repeat channel", showing some of the top US imports up to 1 week
ahead of Channel4 (The OC, Ugly Betty, Desperate Housewives) plus launching new series straight off (Skins and The Inbetweeners)
- E4 is the only TV channel to have 9 Facebook appreciation societies (cumulatively 3,758 members) dedicated
to the E4 voice over presenter Peter Dickson
- E4 is truly cross platform with an official site e4.com
that reaches 5k unique visitors a month plus we're launching E4Radio in Q4 2008
Why advertise on E4:
- Up 2.5% for 16-34 share of commercial impacts period on period for Q1 2008 (to 6.2% 16-34 SOCIs), E4 (including +1)
is also the top converting channel (for all channels above 1% Adult SOCIs) for 16-34s (index 245 v all adults) and the
second top converting for ABC1 Adults (129 v all adults)
- From research, we know that E4 viewers are predominantly young and upmarket, but they're also fashion conscious,
sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources
- Reaching over 8 million 16-34s a month, and with a young (57% 16-34 versus 24% Total Commercial TV), upmarket
(52% ABC1 v 44% Total Com TV) and female (59% v 55% Total Com TV) bias, E4 and E4+1 provide a unique and effective
means of targeting an ever elusive audience
- Check what's on
Research sources: ComScore, TGI, DDS, Infosys, Channel 4 Research
