Who we are:

• In 2005 More4 launched following a month of teaser trailers promising a new channel of "Adult Entertainment". Some people missed the deliberate double-entendre and presumed the new channel would be of lascivious content. This is true More4: intelligent, challenging, witty and fun
• Since launch, More4 has firmly positioned itself as a channel that edits and curates the digital maelstrom for the discerning viewer
• Content centres on intelligent docu-dramas, arts and lifestyle programming with showcase features at 9pm

What we are for:

• To provide a space for free-thinking, open-minded grown ups who want to be challenged as well as entertained
• To broadcast intelligent, satirical, dynamic pieces with a sense of fun

Why advertise on More4:

• It's upmarket: As with its competitor BBC4, More4's key audience is ABC1 35-54 year olds (index 124 versus all adults)
• It's growing: More4 is currently in excellent shape with a very healthy rise in share of commercial impacts period on period for Q1 2008 (up a massive 65% for ABC1 Ads to 2.2%)
• High quality content: An unrivalled destination for intelligent, satirical and challenging docu-dramas plus core lifestyle features
• Check what's on

Research sources: BARB, Channel 4 Research