Channel 4 held a morning about audience insight and TV innovation on April 17th 2007 at The Dome, 14 George Street, Edinburgh, EH2 2PF

The days line-up:

•	Beyond Barb, A snapshot of four key research projects which you can access to help unearth new insights for communications planning. Helen Croxson, Head of Marketing and Advertising Sales Research, Matt Laycock, Senior Research Executive
•	Youth Tribes, A honest, uncensored expression of British Youth Culture. What's your brand's tribal profile? Steph Matthews, Senior Research Executive
•	Sponsorship: Past, Present and the Future. Rob Ramsay, Sponsorship Group Manager and Rups Khabra, Senior Account Manager
•	Television and Beyond, Video on Demand, channel4.com and mobile... Just what are we up to? Monica Manoras, Strategic Sales Manager and David Amodio, Strategic Sales Manager
•	Q&A and close

Channel 4 Edinburgh
Spencer Cann
0131 566 2071