Started in 1999 VIPer was Britain's first continuous media and lifestyle panel survey of AB's. It was commissioned and funded by three leading media owners:

Channel 4 Television
GCap
News International


Through direct dialogue with a panel of 1,000 24-54 year old AB's, the study over 10 waves gained insight into:

• Their media and lifestyle choices, relationships and consumption patterns
• The key issues that influence their attitudes and behaviour
• Their purchase motivation, habits and consumption habits

Historically a difficult group to target, VIPer demonstrated that Britain's 10 million AB's are more than just one amorphous mass of spending power - they are a diversity of distinct and robust groups united not by wealth or social class but by the opportunities presented to them.

	Finance and Cars (TV)
	Travel and holidays (Outdoor)
	Mobile Phones and Alcohol (Newspapers and Magazines)
	Finance and Cars (Radio)
	Retail, cosmetics and toiletries (TV and Outdoor)
	Business travel, gambling (Radio)
	Finance, Technology in the Home (Outdoor)
	Drinking Behaviours, Holidays & Travel (TV & Radio)
	Retail, Cars (Newspapers)
	Property & Interiors (All Media)