Let's face it, a lot of media research can be a bit dull. However, Channel 4's remit to innovate, challenge and push boundaries not only drives our research strategy, it also makes it much more interesting for everyone involved.

It's not easy keeping up with the younger demographic that Channel 4 so successfully caters for, so it requires an agile, forward looking and creative research team to do it. Fundamental to our work, and critical to the ongoing success of Channel 4 and its sister channels, is an understanding of how our unique environment and relationship with the audience can benefit brands. Some of our projects can be seen below, but for more information click here to contact us direct.

Accessing the subconscious desires of consumers. It sounds weird but is in fact a brilliant tool for consumer and brand profiling. more »

We've all read The Tipping Point, now see how to connect with innovative consumers who are the first to adopt new products and services and those who influence the opinions of others. more »

Know your Grungers from your Goths? This is a unique portrait of youth culture in Britain today. more »

The youth one. This ground-breaking ten year study of the youth audience tracks their attitudes, behaviour and brand usage over time. more »

The posh one. The UK's only continuous survey of AB's covering lifestyles, attitudes, purchasing behaviours and media habits. more »

The gay one. We take a look at the attitudes, media and brand behaviour of the gay community. more »

We all love R&J, but people also have a huge amount of trust in them and what they hear in and around their show, sometimes more than established institutions. more »

Access what must be the most passionate, engaged and loyal audience in telly. more »

There are now more women millionaires aged 25-44 than men, and its forecast that by 2025 women will own 60% of the nation's personal wealth. more »

Channel 4 has brought together a collection of new research techniques including low attention processing, semiometrie, and semiotics. more »

Channel 4's New Age of Entertainment Seminar provided an opportunity for leading commentators from the media industry and Channel 4 to share their findings and experiences of the developing multi-platform, multi-media world. more »