Most people would agree that Richard and Judy are something of a national institution, but we were staggered to learn from a piece of research by Opinion Formers Research that 34% of the general public trusts Richard and Judy's opinions, compared with 18% trusting the General Medical Council.

The following presentation contains the results of qualitative and quantitative research about how viewers trust the advice and opinions on Richard and Judy, which reaches 8 million women per month.

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