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| Departments |
There are currently 14 case studies for the TV Advertising department
| K-Swiss |
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Between 2005-2007 K-Swiss' TV advertising appeared exclusively within the Channel 4 portfolio, achieving unprecedented levels of brand awareness.
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| Skechers |
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Skechers considered how they could use the creative effectively in the UK reality TV environment.
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| Space NK |
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In the autumn of 2006, the luxury beauty retailer Space NK reached new heights as it opened its 50th store, and decided to advertise for the very first time.
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| Agent Provocateur |
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A Film4 Dangerous Liaisons Season made much more sexy from partnership with Agent Provocateur...
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| Ray-Ban |
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2004 was the first time Ray-Ban had advertised on Television. Key objectives were to drive consumer brand awareness and maximise "sell-in" to the trade.
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| Domino's Pizza |
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Working with its agency BLM Media, Domino's Pizza spent 73% of their total advertising budget for 2001 on Channel 4.
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| Your Communications |
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A B2B case study to establish Your Communications as a serious alternative telecoms supplier to BT.
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| Visit Guernsey |
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In 2005 it was decided that TV should be used to try and improve both brand awareness and perceptions of the islands.
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| John Smith's |
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A focus on Sports programming with Commercials staring Peter Kay helped John Smiths communicate "No Nonsense" positioning. 'Ave It!'
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| Morgan Stanley |
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Morgan Stanley looked to increase brand awareness and ultimately increase the number of new accounts
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| Cobra Beer |
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After a history of press and outdoor advertising, Cobra wanted to reach a newer and wider audience through televion.
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| Harper Collins - Where Rainbows End |
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Harper Collins wanted maximum impact for best selling author, Cecilia Ahern's new novel, Where Rainbows End.
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| Redrow |
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Redrow bought just property programmes in the South region
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| The University of Salford |
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At the heart of the new campaign was the decision to rebrand Salford as a University of Real Life which openly offered good solid employability in a cool urban location.
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