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Viewing Profiles

December 2009


Source: BARB/Infosys Consolidated data

% Age Profile - Network

  16-34 35-44 45-54 55+
Channel 4
26.38
17.09
16.77
39.77
ITV1
17.3
15.25
18.25
49.2
Five
18.66
16.5
17.26
47.58

% Age Profile - Multichannel

  16-34 35-44 45-54 55+
E4 Total
59.3
15.47
14.41
10.82
More4 Total
24.98
18.35
21.55
35.12
Film4
25.08
17.65
21.24
36.03
Total Commercial TV
25.03
17.55
19.24
38.18
Sky One
34.11
25.93
21.8
18.16
Living Total
29.67
21.78
22.84
25.71
UK TV Gold Total
21.58
17.12
22.24
39.06
ITV2 Total
32.99
20.31
20.19
26.51
ITV3 Total
8.91
9.44
17.37
64.28
Dave
38.83
19.65
19.1
22.42
ITV4
19.46
16.4
21.19
42.94
Five US
21.08
15.47
19.96
43.48
Fiver
37.02
20.08
17.18
25.72