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Weekly Impacts Week 52

(Monday 21st Dec 2009 - Sunday 27th Dec 2009)


Demographic
Channel 4 ITV Five GMTV Multi Netwk/all
Adults
2.25 -0.36 5.98 33.48 -0.57 0.69
Men
-0.88 -2.37 -2.1 26.44 -0.64 -0.98
Women
4.69 0.92 12.78 36.8 -0.51 2.07
ABC1 Adults
3.47 0.81 12.7 30.37 -6.68 -1.87
ABC1 Men
-1.05 -2.55 3.94 34.03 -6.02 -3.78
ABC1 Women
7.01 2.97 19.7 28.91 -7.32 -0.3
Adults 16-34
16.38 5.69 3.5 28.52 0.11 3.85
Men 16-34
12.17 6.22 -7.87 29.71 -1.61 1.37
Women 16-34
19.5 5.36 11.85 27.92 1.62 5.82
Adults 16-24
21.58 11.03 11.81 17.11 3.22 7.85
Men 16-24
16.94 19.62 4.35 9.27 -0.35 5.44
Women 16-24
24.35 5.98 16.11 20.45 6.24 9.62
Year on Year % change