Ibiza Rocks with Kinect for Xbox 360 was a 6 week series that was broadcast on Channel 4, 4Music & Kiss over summer 2011.

Presented by Annie Mac, the series featured acts including Plan B, Wretch 32, Example, Tinie Tempah and Katy B.

The series was fully funded by Xbox 360 who were an existing partner of the Ibiza Rocks Hotel and events.

In return for their investment they received integrated title sequences, an on-air competition, and product placement which included product demonstrations, event branding, verbal mentions, on-screen graphics, static placement and branded clothing.

Stats

Sector	Entertainment and Media
Objectives	Build awareness Give brand stature Engage big audiences Launch product
Audience	Adults 16-34
Media Mix	TV solus