Watch and learn how this new to TV brand came to More4, and upped their sales by a massive 29%.

Background

InSinkErator is the world's leading food waste disposer brand.

They invented domestic disposers and have been leading the market ever since selling over six million units every year.

So what more could this brand possibly want?

The Challenge

This successful operation wanted to take their business to the next level by increasing awareness and upping sales.

The Media Solution

Working with creative agency Ware Anthony Rust and Target Media, an airtime campaign over Spring and Winter was planned on More4.

Through Target Media, an airtime campaign over Spring and Winter was planned on More4.

With its intelligent programming, upmarket viewers and great talent, More4 was the perfect place to launch this new-to-TV brand.

Results

The campaigns were a huge success contributing to a fantastic 29% sales uplift year on year.

Gareth Brookman, Board Account Director at Ware Anthony Rust said

"The InSinkErator brand and More4 is an exceptional fit. For the first time this product is being exposed to high numbers of consumers in a complementary media environment. Channel 4 has demonstrated a spirit of partnership and sharing research has been a real bonus."

And Ashley Munden, Marketing Director at InSinkErator said

"Broadening our marketing approach with our recent TV advertising has enabled us to communicate our message via a medium that best demonstrates the product benefits,"

This campaign is a great example that with good creative, the right audience and a great product, fantastic results can be achieved.

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