Kelloggs Krave
Channel 4 worked with Kelloggs and Carat to create an innovative partnership for Krave and E4. The key objective was to drive penetration and make Krave the breakfast cereal every teenager wants to get out of bed for.
Watch the video case study above to see how we did it and how well it went.
Stats
| Sector | Food |
| Objectives | Build awareness Drive responses Make brand famous |
| Audience | Adults 16-34 |
| Media Mix | TV with online |
Similar case studies
-
TK Maxx -
Gordon's Gin and Ramsay's ... -
Australia -
Tropicana -
O2 Load and Go -
Orange Movie Zone -
Big Brother Break -
Hollyoaks and The Home Office -
Frock Me With TK Maxx -
Hiscox -
InSinkErator -
Lurpak and Good Food -
Quantum of Solace on Dave -
Maybelline -
Waterstone's and Film4 -
Mazda -
Hellmann's -
New Look Style The Nation -
Standard Life on Dave -
Country Life on Blighty -
Ibiza Rocks with Kinect for ... -
Ben & Jerry's -
Sliderobes -
McCain -
Nokia Product Placement
Share this case study
Like what you see? Email somebody a link to this page.
New to advertising?
Get some help or contact the sales team on 020 7306 5131
