IABIt has never been more important to have a recognised trade body for the online marketing medium. And the Internet Advertising Bureau is exactly that, the trade association for the internet marketing industry.
With so much choice of information and such a fast pace of change, the IAB is a trustworthy source of knowledge on Internet Marketing. It provides users and members with research about the medium, topical events, lunchtime seminars, a networking directory and much more.
If you’d like to know anything from what the average click-through rates for banners are to what size the UK advertising market is, the IAB can answer these questions and many more.
Digital capability sits at the heart of Channel 4’s commitment to our audience, as we continue to explore new and exciting ways of giving users access to our great content. As a member of the IAB, Channel 4 sits on the IAB Internet and Mobile Councils.