A powerful research resource
Propeller is an independently run panel of over 1,000 nationally representative 16-54 year olds. Every two weeks, Channel 4 submits an online questionnaire to the panel, covering anything from their shopping or media habits to brand attitudes. Propeller can be used for pre and post campaign testing and as it’s online, visuals like adverts can be tested.Not just Channel 4 viewers
Although Channel 4 viewers can be reached through Propeller, it's important to remember that the panel is carefully maintained to represent all 16-54 year olds nationwide without bias. Therefore results can accurately represent this 31 million strong group.Further research options
48 hour mini polls are also available for questions that require a quicker response, while topics that need to be explored further can be put to online focus groups.If there is a burning issue you want to explore, Propeller can give you instant clarity. To find out more, contact .
Results from the latest Propeller
Wave 129 December 2011The latest wave of Propeller asked respondents about their new year's resolutions.
Research from the Propeller panel found that:
- 53% of people have made a new year’s resolution, and 61% of females have
- 10% of people always make a resolution, 21% usually do and 65% sometimes do. Only 5% of people never do
- Over half of people abandon their new year’s resolution after a month
- 50% of people have made the same resolution in consecutive years, with women more likely to than men
- Losing weight, getting fit, eating more healthily and saving money/spending less are the most popular resolutions across the board
- A quarter of women want to spend more time with family/friends
- A fifth of people want a new job
More details can be found in download on the right.
