At Channel 4, we know our audience
That's what keeps us top of mind when it comes to being seen as trend setting, innovative, controversial (in a good way), creating new programmes that others copy and ground breaking by ABC1 16-44s*.
Our Research and Insight team work hard to reveal the intricacies of our marketplace.
It's their role to answer questions like how do 16-24s see themselves; who likes which programmes ; how can brands maximize their returns from advertising on Channel 4 and how do different platforms affect viewing?
Below are a selection of our key research projects - have a browse and see what we've discovered, or contact us for more detail about anything!
* Ipsos Brand Tracking Study