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Background

The Film4 Director's Cut Awards partnered with Campaign in 2007 to launch this event. We were overwhelmed with support from the advertising and film industry, and we're now coming to the end of our second year.

The Film4 Director's Cut Awards have been designed to reward ads which borrow from the values of film; to celebrate ads which take the time to tell powerful and engaging stories that engage the viewer with the brand, rather than interrupting them with commercial messages.

As we move towards an era of 'engagement marketing', Film4 along with Campaign magazine believed there would be a renaissance in longer format TV ads with high quality filmic values. Ads which viewers will actively choose to watch... think Honda 'Cog' and Sony Bravia's 'Balls' and 'Paint'.

These awards look for ads which are miniature films in their own right.

The purpose of these awards is to help inspire a new generation of longer format ads – Ads that are 60 seconds or longer.

For more information, please contact or telephone 020 7306 8714.

2007 Winners

Contemporary Award
Gold Award	Sony Bravia, "Balls" - Fallon
Silver Award	Lynx, "Getting Dressed" - BBH
Bronze Award	Honda, "Cog" - Wieden & Kennedy

Vintage Award
Gold Award	Britvic Soft Drinks, "Tango, St George" - HHCL
Silver Award	Levi's, "Laundrette" - BBH
Bronze Award	Heineken, "Water in Majorca" - CDP

Special Awards
Best contemporary long-form advertiser	Honda
Best vintage long-form advertiser	Levi's

The Judges

Name	Title	Company Name
Paul Weiland	Founder	Weilands
Brett Foraker	4Creative	Channel Four
Andy Barnes	Sales Director	Channel Four
Chris Moss	European Chairman	The Number
Alison Burns	CEO	JWT
David Patton	Head of Communications	Sony Europe
Ed Morris	Creative Director	Lowe
John Hegarty	Worldwide Chairman	Bartle Bogle Hegarty
Simon Thompson	European Marketing Director	Motorola
Phil Georgiadis	Founder	Walker Media
Leon Jaume	Creative Director	WCRS
Kate Stanners	Executive Creative Director	Saatchi & Saatchi
Andy Bellass	Strategist	Mother
James Lowther	Chairman	M&C Saatchi
Adrian Holmes	Executive Creative Director, EMEA	Y & R