Jeremy Gilbert, Group Marketing Manager at Nikon UK says: "Hollyoaks provides the perfect demographic to which we are able to communicate the strengths of the COOLPIX S3000 camera. We are excited to be engaging with this new audience and look forward to seeing how viewers respond to the COOLPIX S3000 as a fun, easy to use, individual camera.

He adds: "The sponsorship is an ideal platform on which to communicate Nikon's I AM messaging, in that we are able to visually demonstrate the emotional side of photography and how it fits into your lifestyle."

Hollyoaks is one of the only long running dramas to attract and sustain the lucrative 16-24 demographic. The programme sets new trends with brave direction and ground-breaking visuals.  Credited for powerful performances, award winning story-lines and beautiful people; Hollyoaks is one of the most stylish and contemporary long running drama on our screens.