04 June 2010

The new creative, by ad agency Fallon will focus on 'beauty and delicacy' of the choclately treat.

They will also be losing the 'Flake Girl', whose role has been filled by the 1969 Miss World, Eva Rueber-Staier, who also starred in James Bond films Octopussy, For Your Eyes Only and The Spy Who Loved Me.

Cadbury's Flake is to lose its "Only the crumbliest, flakiest chocolate..." strapline after 50 years for its new TV campaign.

The ad will go out on 8.30pm on Tuesday 8 June in brand new Gok's Fashion Fix.

The media planning and buying was handled by media agency PHD.

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