Channel 4 confirms appointment of Ed Chalmers as Head of Trading
Channel 4 confirms the appointment of Ed Chalmers to the position of Head of Trading, reporting into Jonathan Allan, Sales Director. Chalmers will be responsible for the negotiation and trading of all C4 Sales' assets with agencies and clients.
Commenting on the appointment, Jonathan Allan said,
"Ed is both an exceptional salesman and an extremely smart and progressive negotiator, so I am really looking forward to working with him as part of my leadership team.
As well as playing a key role in developing our strategy to become the essential marketing partner for young, upmarket audiences, he will be tasked with differentiating how C4 approaches trading, and with developing innovative ways to engage with agencies and clients, as we advance new routes to market and new metrics of success."
Ed Chalmers joins Channel 4 from Global Radio, where he has been Sales Director since 2009.
Channel 4 Sales hires Carl Read
Channel 4 Sales Director Jonathan Allan has appointed MEC's Head of Digital Strategy, Carl Read, to the role of Digital Lead.
Read's role will be to maximise C4 Sales' digital revenues, and to champion and enhance Channel 4's digital innovation agenda from a commercial perspective. He will provide professional leadership for the digital experts that sit within integrated agency teams, to ensure that Channel 4 Sales offers effective, integrated and industry leading digital marketing solutions.
Jonathan Allan said:
"Carl has a fantastic reputation in the market and impressed us immensely with his approach to leadership and management, as well as his deep knowledge and enthusiasm for integrated digital thinking. Additionally, his previous experience on both agency and media owner side means he has a huge amount of insight into how we improve our offer, as we grow digital audiences and significantly invest in our Viewer Relationship Management strategy and connected TV experiences."
Carl Read added:
"Channel 4 are a special and completely unique brand, whilst hard to leave a business like MEC, having the opportunity to work at Channel 4 at the sharp end of future TV platforms is hugely exciting and those opportunities don't come along very often."
Carl Read joined MEC in February 2007 as an Account Director with MEC Interaction, running a group of six clients, including Nintendo, Danone and Chanel. During his four years with MEC he has risen from Account Director to Business Director, and Deputy Head of Digital Activation. He was promoted to the role of Head of Digital Strategy in January 2011, and his responsibilities included devising digital strategies for clients including T-Mobile and Orange.
Before joining MEC, Read worked at Adviva Media as a Senior Account Manager, running a team that sold behavioural and contextual advertising solutions to UK media agencies.