E4's brand new smash hit US comedy 2 Broke Girls launched on E4 drawing an average audience of 1.1m/4.6% (Live+Vosdal), more than doubling the 2012 slot average of 443k/1.9%.
The programme attracted the biggest overnight (Live+Vosdal) audience so far this year on E4, after The Big Bang Theory and the largest audience for a new title on the channel since Glee in 2010.
Between 21.00 and 21.30, E4 drew the biggest 16-34 share across all channels and was the top digital channel for individuals in both the slot and peak time (17.30-00.00). The channel also drew its second highest daily and peak share YTD for individuals and 16-34s.
Big Bang Theory continues to be a hit and drew its 3rd and 4th highest overnight audiences of 2012.