On the 2^nd November Channel 4 will be hosting a major 2012 Upfront advertiser event to showcase the very best of Channel 4.  This is a very important date in the C4 sales calendar as it falls within the crucial negotiation period where Channel 4 secures revenue for the forthcoming year.

To coincide with the Upfront event, and support future meetings with advertisers, ATI have worked with a design company to bring to life the key commercial messages and demonstrate the value of Channel 4's brands, the uniqueness of the audiences delivered across the portfolio and position Channel 4 as the commercial market leader within the on demand environment.

The presentations include fresh insights around audiences, technology and advertising effectiveness and are structured around four key themes:

1. Reach
2. Engagement
3. Return on Investment
4. Connectivity

Look at for the 'Reach' story tomorrow!

Visit the site from the 3^rd November for more information, and a round up of the Upfront event.