Yes. Costs vary according to the size of the region, airtime demand and audience supply. London is the most expensive region whilst Scotland and North can be more cost effective. Please be aware that only Channel 4 can now be bought regionally, however there are regional options for E4 and M4.
Channel 4 does not have a published list of rates. Each campaign is sold subject to availability, month, region and audience delivery. Most campaigns are booked within advance booking deadlines, eight weeks before the start of each month.
Reach is the estimated number of people who have watched a commercial expressed as a % of the target audience available to view (otherwise known as the universe). Reach is one of the many ways we measure TV effectiveness.
Reach is the average number of people who have watched something for at least 3 minutes - 3 minutes is the industry standard but you can change this if you want. Share is the number of people who watched something expressed as a % of everyone watching TV at that particular time.
An impact is one set of eyes seeing one ad once. We often look at impacts to see how well an ad campaign, channel, daypart or programme is doing, so the greater the number of impacts something gets, the more people watching it. An advert can be 10, 20, 30, 40 or 60 seconds long and thus all different costs. In order that we can look at how many impacts something is achieving, we need to be able to compare them, and in order to compare them, they have to be the same time length; a bit like having a common denominator. Weighted impacts are all made to be 30 seconds long. Unweighted impacts are any length. It is always better to look at weighted.
Find out why you should consider advertising on Channel 4 airtime as part of your media mix