A media audit consists of an assessment of the effectiveness of media planning and/or buying. Normally involving comparison with similar or competitive campaigns. Most typically, a third party specialist media audit company will make comparison between the cost-efficiency of an advertiser's TV or press campaign and data collected about market averages.
A guest/visitor to a Household whose age and sex and viewing is measured. A guest exists only for one viewing session and is recorded separately for different viewing sessions. Up to 7 guests at a time may be registered with the system in a Home.
Institute of Practitioners in Advertising. The IPA is the trade body and professional institute for 250 leading agencies in the UK's advertising, media and marketing communications industry, covering the Creative, Digital, Direct Marketing, Healthcare, Media, Outdoor, Sales Promotion and Sponsorship sectors.
Ofcom is the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.
BARB uses six grades, based on the occupation of the head of the Household: A Upper middle class; higher managerial, administrative or professional B Middle class; intermediate managerial, administrative or professional C1 Lower middle class; intermediate managerial, administrative or professional C2 Skilled working class; skilled manual workers D Working class; semi-skilled and unskilled manual workers E State pensioners, widows and casual workers.
Television rating. The percentage of the target audience Universe who viewed at a given time on a given channel. If an advertising spot achieves 1 TVR this means that 1% of the relevant target audience watched the spot being transmitted.