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4oD

Who we are

  • The on-demand service on channel4.com that allows users to watch full length episodes up to 30 days post transmission, plus real classics from the archive all for free
  • 4oD Catch-Up and Archive content is also available on YouTube where pre and mid rolls can be bought through Channel 4 Sales

 

What we do

  • We offer great flexibility with genre targeting, display and companion ads
  • With 3x30 second pre-rolls at the start and centre of each show, advertisers can also occupy in-skin homepage takeovers at circa 500,000 page impressions a day
  • 28 million monthly video views and rising, and 7.6 million unique users per month
  • If you're interested in advertising on this service, email us

 

Why advertise on 4oD?

  • We only run ads around full length programming (rather than clips)
  • We run a limited number of ads per programme to maximize standout
  • Your ad will not play more than once per programme view
  • Our viewers are tuned-in - over 72% of users don't break their viewing
  • There's proven significant uplift of ad awareness and consideration
  • Ads cannot be fast-forwarded
  • Click through rates currently average 2.5% - some are up to 6%
  • Highest quality mass reach streaming in the market
  • Customisable player text now available
  • Companion ad formats now available
  • And now, there's the new Ad Elect format, find out more here
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