4oD
Who we are
- The on-demand service on channel4.com that allows users to watch full length episodes up to 30 days post transmission, plus real classics from the archive all for free
- 4oD Catch-Up and Archive content is also available on YouTube where pre and mid rolls can be bought through Channel 4 Sales
What we do
- We offer great flexibility with genre targeting, display and companion ads
- With 3x30 second pre-rolls at the start and centre of each show, advertisers can also occupy in-skin homepage takeovers at circa 500,000 page impressions a day
- 28 million monthly video views and rising, and 7.6 million unique users per month
- If you're interested in advertising on this service, email us
Why advertise on 4oD?
- We only run ads around full length programming (rather than clips)
- We run a limited number of ads per programme to maximize standout
- Your ad will not play more than once per programme view
- Our viewers are tuned-in - over 72% of users don't break their viewing
- There's proven significant uplift of ad awareness and consideration
- Ads cannot be fast-forwarded
- Click through rates currently average 2.5% - some are up to 6%
- Highest quality mass reach streaming in the market
- Customisable player text now available
- Companion ad formats now available
- And now, there's the new Ad Elect format, find out more here
Nickable Charts
Related Pages
Video on Demand
Check out the benefits of using 4oD, Channel 4's Video on Demand service
TV VoD Research Summary
The award-winning research into TV VoD viewing and why it’s a valuable addition to any campaign
