4oD TV
Who we are
- 4oD TV is Channel 4's TV video on demand service
What we are for
- To provide content users want to watch
- To forge new paths into content delivery, making life easier for consumers
Why advertise on 4oD TV?
- Awareness levels over 70%
- Main drivers to use are having missed an episode (75%)
- Effective means of reaching an engaged consumer
- Limited clutter
- Additional 'in the room' viewers (x factor of 1.6)
- Increase coverage by catching light viewers
- 79% of users have missed something knowing they can watch it on 4oD
- Access to award winning content at a fraction of linear costs
- Break: Ident, 2 x 30 sec ad (or 1 60 sec ad), sponsorship, programme
Research sources: Continental Research
Related Pages
Video on Demand
Check out the benefits of using 4oD, Channel 4's Video on Demand service
