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FREEVIEW 14  ¦  SKY  138  ¦  VIRGIN  147


Who we are

  • More4 is intelligent, challenging, witty and fun
  • It edits the multichannel maelstrom for the discerning viewer
  • Content centers on intelligent documentary dramas, arts and lifestyle
  • Daytime content leans towards quality lifestyle and feature pieces


What we are for

  • A space for open-minds who want challenges and entertainment
  • To broadcast intelligent, satirical, dynamic pieces with a sense of fun


Why advertise on More4?

  • More4 is upmarket with an ABC1 profile of 43% (Vs 38% Total Commercial TV) and female (Vs 54% Total Com).
  • More4 is the top converting channel for ABC1 35-54s in its competitive set and also the second top converting channel for ABC1s and ABC1 Housewife's.
  • Growth: More 4 is still growing, its SOCI have increased since Q3 2008 to Q3 2009 (up%24).
  • High quality content: An unrivalled destination for intelligent, satirical and challenging documentary dramas.
  • It also features hugely popular C4 shows such as Deal or No Deal, Come Dine with Me, more food programming as well as more core lifestyle features.



Research sources: ComScore, TGI, DDS, Infosys, Channel 4 Research
Nickable Charts

More4 Highlights

For The Love of Cars

For The Love of Cars

Features | Men ABC1

Philip Glenister (Life on Mars, Ashes to Ashes) will explore his personal passion for British...

Don’t Be Afraid of the Dark (2011)

Don’t Be Afraid of the Dark (2011)

Film | Housewives ABC1

A family is terrorised by malevolent little creatures in this 70s TV movie remake, co-written and...