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FREEVIEW 14  ¦  SKY  138  ¦  VIRGIN  147


Who we are

  • More4 is intelligent, challenging, witty and fun
  • It edits the multichannel maelstrom for the discerning viewer
  • Content centers on intelligent documentary dramas, arts and lifestyle
  • Daytime content leans towards quality lifestyle and feature pieces


What we are for

  • A space for open-minds who want challenges and entertainment
  • To broadcast intelligent, satirical, dynamic pieces with a sense of fun


Why advertise on More4?

  • More4 is upmarket with an ABC1 profile of 43% (Vs 38% Total Commercial TV) and female (Vs 54% Total Com).
  • More4 is the top converting channel for ABC1 35-54s in its competitive set and also the second top converting channel for ABC1s and ABC1 Housewife's.
  • Growth: More 4 is still growing, its SOCI have increased since Q3 2008 to Q3 2009 (up%24).
  • High quality content: An unrivalled destination for intelligent, satirical and challenging documentary dramas.
  • It also features hugely popular C4 shows such as Deal or No Deal, Come Dine with Me, more food programming as well as more core lifestyle features.



Research sources: ComScore, TGI, DDS, Infosys, Channel 4 Research
Nickable Charts

More4 Highlights

Educating Yorkshire

Educating Yorkshire

Documentary & Factual | Adults 16-34 ABC1

Filmed at Thornhill Community Academy near Dewsbury, this brand new eight-part series captures...

24 Hours in A&E - Series 4

24 Hours in A&E - Series 4

Documentary & Factual | Women ABC1

With 91 cameras filming round the clock, 24 Hours in A&E offers unprecedented access to one of...