Who we are

Yesterday offers a fascinating opportunity to delve deep into incredible points in our history, as well as get wrapped up in iconic dramas from the past, without drowning in dates and details.

As well as landmark series that viewers would expect, Yesterday focuses on stories from our own lifetimes. Popular series such as 'Secret Britain', 'Edwardian Farm' and 'Who Do You Think You Are?' sit alongside brand new commissions, including 'The Forgotten Blitz', 'Wags of '66' and 'Valentine Warner Eats the 60s', to help Yesterday put our lives today into context.

Core audience: Adults, ABC1C2

Our website visityesterday.co.uk is a portal for stories from the past.

Yesterday. Where the past is always present.

Why advertise on Yesterday?

• An average week sees 6.8mpeople tuning into Yesterday, making it the biggest factual channel in the country, andmore than double the size of Discovery and three times bigger than National Geographic
• Yesterdaytakes a greater share of viewing than both Quest and BBC4, as well as Discovery, History and National Geographic
• Yesterday viewers are more likely than average to rely on TV to keep them informed, with over a third of them stating that they often notice products and brandsin TV programmes