Entry Process - Diversity in Advertising

Entrants will be required to submit a (max) 2-page PDF document outlining their idea. The format and contents of this PDF are entirely open for the entrants to determine, but in the past some entrants have submitted scripts, storyboards, or simply descriptions of the advert itself.

We advise entrants to ensure their PDF entry considers each of the criteria published elsewhere on this website. The PDF will need to be submitted to this website alongside some additional entry data, including the name and email of a senior person at the featured client who has approved the involvement of their brand in your entry.

You cannot submit entries without the explicit permission and support of the brand featured.

Each shortlisted entrant will be invited to develop their campaign further, taking account of any specific feedback from the shortlisting panel, and pitch their finalised campaign idea to the main judging panel.

Each pitch will have a maximum of 10 minutes to present, followed by 10 minutes of questions from the judges. The pitches will be held at a location in London, in front of the main judging panel.The judging panel will make their winner decision alone, but may ask for input from the event delegates as part of their considerations.

Here are the key dates for the 2025 competition:

Entries Open – 9th July 2025
Entries Close – 26th September 2025
Shortlist Announced – W/C 6th October 2025
Final Pitches Take Place – W/C 13th October 2025
Winner Announced – W/C 20th October 2025
Winning Ad Live on Air – May 2026

Following the closing date, a Channel 4 shortlisting panel will judge the initial PDF entries against the 6 published criteria to establish a shortlist of up to 6 campaigns who will then progress to the second stage of the award competition.