2025
Inclusive by design
The Diversity in Advertising Award
Challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’
Reaching more of the population
The 2025 brief for the Diversity in Advertising Award is challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’.
versity in Advertising Award is challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’.
The Diversity in Advertising Award: Challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’
Campaigns should aim to authentically use inclusive design practices to ensure the narrative is understood and your brand is seen and heard by those who are often excluded.
Diversity in Advertising 2025 Brief
Inclusive by Design
Explore Past winning campaigns
Encouraging authentic portrayal
The Channel 4 Diversity In Advertising Award offers an annual £1 million airtime prize for a brand who best responds to our creative brief which in previous years has been about encouraging greater representation of diverse communities in advertising and in 2024, and now in 2025, the brief is encouraging brands to be more inclusive in their design of their own ads.
The award is an established industry scheme and has encouraged greater and more authentic representation of diverse UK communities through mainstream UK television advertising.