Diversity in advertising
DIA - C4

2025Inclusive by design

The Diversity in Advertising Award

Challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’

Reaching more of the population

The 2025 brief for the Diversity in Advertising Award is challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’.

View the 2025 briefEnter the 2025 Award

versity in Advertising Award is challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’.

The Diversity in Advertising Award: Challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’

Campaigns should aim to authentically use inclusive design practices to ensure the narrative is understood and your brand is seen and heard by those who are often excluded.

Encouraging authentic portrayal

The Channel 4 Diversity In Advertising Award offers an annual £1 million airtime prize for a brand who best responds to our creative brief which in previous years has been about encouraging greater representation of diverse communities in advertising and in 2024, and now in 2025, the brief is encouraging brands to be more inclusive in their design of their own ads.

The award is an established industry scheme and has encouraged greater and more authentic representation of diverse UK communities through mainstream UK television advertising.

About the the Diversity in Advertising Award

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