Challenging brands to be 'Inclusive by design'.
The Diversity in Advertising Award is challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’
Enter the awards
Please ensure you read through the brief, entry criteria and terms before entering this initiative.
Why does this matter?
According to the RNID, there are 18 million people in the UK who are deaf, have hearing loss or tinnitus. In addition, RNIB states there are over two million people living with sight loss in the UK. That’s nearly 20% of the population who are currently not able to easily access or understand adverts.
And it’s not just people who experience sight or hearing loss that expect or need media to be accessible. What about British Sign Language (BSL) users or the fact that we have an aging population, people with learning difficulties or cognitive impairment and let’s not forget 72% of the population who are dual screening or have English as a second language.
Reaching more of the UK population doesn’t just make economic sense, it’s also a moral and social demand.
Listen to the full brief
versity in Advertising Award is challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’.
The Prize
The winner will receive £1million of 4Sales ad value across our linear, VOD and YouTube platforms for their pitched campaign.
As with prior years, our five non-winning shortlist will also be offered up to £250k of match funded commercial ad space for the pitched campaigns, meaning the potential total prize pot for 2025 exceeds £2 million.
Entry Process
Diversity in Advertising
Criteria & Requirements
Diversity in Advertising
Key Dates
Entries Open - 9th July 2025
Entries Close - 26th September 2025
Shortlist Announced - W/C 6th October 2025
Final Pitches Take Place - W/C 13th October 2025
Winner Announced - W/C 20th October 2025
Winning Ad Live on Air - May 2026